817,800+, the foundation’s own figure for lives impacted, beside a moving gallery of its photos.
Mo Dewji Foundation
A homepage redesign I proposed for a Tanzanian foundation that runs university scholarships, eye care and clean water programmes. Funders see what each programme has achieved, and students and volunteers find their own next step.
Founded by Mohammed Dewji in 2014, the foundation publishes an impact report on its education, health and water work across Tanzania. The redesign gives each programme a result from that report.
The challenge
A foundation’s homepage is read by funders checking results, students looking for a scholarship, volunteers looking for a way to help and families who want to know if the work reaches their region.
- 01The current homepage at modewjifoundation.org already has the reach figure, the three programmes, recent research, partner logos and the words of people it has helped.
- 02It opens with the line “Inspiring change, one life at a time” and the reach figure. Below the three programmes, it shows how many people each one reached, such as 126,160+ patients treated.
- 03The redesign keeps all of this and adds one result per programme from the 2025 Impact Report. Then each section answers one question, in the order visitors ask them.
What does the foundation do?
In the redesignThe first screen, with the reach figure and one sentence that names university, eye care and clean water.
What has each programme achieved?
In the redesignThree programme bands, each with a result from the foundation’s 2025 Impact Report, such as an 87% surgery success rate, above the WHO benchmark of 80%.
Does the work reach my region?
In the redesignA map of Tanzania that pins six regions, each listed with the work done there, such as eye camps, wells or water bags.
How do I apply, partner or help?
In the redesignThree tiles near the end, one each for partners, students and volunteers. On a laptop, Partner With Us also stays in the top menu as you scroll.
Both pages, top to bottom
The current homepage and the redesign I proposed, at full length. Scroll inside each frame to read the whole page.
The design decisions
A funder has to trust the figures, and a student has to find the application. I drew three directions on desktop and phone first, then built one in full.
- 01Each section answers one visitor question. The programme headings say what each programme gives, such as “University paid in full, for students with the grades but not the fees”.
- 02Every figure sits beside the words that say what it counts, and comes from the foundation’s own website or its 2025 Impact Report.
- 03Every button names where it leads: See How to Apply, Become a Partner, Water Projects.
The finished homepage, in the order a visitor reads it.
Scroll to move through the page
Education, health and water, each in its own colour band with one result.
Six regions pinned on a map, with four figures under it. On a phone, the list of regions comes first.
Four Mo Scholars by name, and a card for students who want to apply.
Maria Sileta on an eye camp in Mtwara, and Abraham Ipini on a well in Singida.
The latest research, and three results from the year.
24 partner logos, grey until you point at one.
Partner, apply for a scholarship, or volunteer. On a phone, the three tiles come one after another.
Art direction
The foundation’s own logo, blue and yellow, with a deep navy for the text and a soft colour for each programme.
InkRoyalYellowEducationHealthWater
TypeClear headings, and a serif for the stories.
Gabarito for the headings and figures. Lora for the reading, with its italic for the quotes.
BackgroundsLight for the programmes, dark blue for places and people.
The map, the scholars and the voices share one dark blue background that gets darker as you scroll.
PhotographyThe foundation’s own photos.
Scholars at graduation, patients at eye camps and women at the wells, all from the foundation’s own reports and website.
MovementSmall movements as you scroll.
Headings rise word by word, map pins drop in one by one and figures count up. Each programme band slides up over the one before it.
Copywriting
The copy uses the foundation’s own figures, and the headings say what each programme gives.
Putting university, eye care and clean water within reach of every Tanzanian.
The main heading. A first-time visitor reads all three programmes in one sentence.
Clean water from wells that keep working.
The water band. The heading says what the programme gives, and the figure under it reads 49 working wells.
Choose where you fit.
The last line of the intro before the three tiles. It comes straight after the partner logos, so a new partner has just seen who already works with the foundation.
Build and testing
- 01Built as a working page at foundation.theascend.net, ready to test on a real phone. Photos load ahead of the scroll, so a fast scroll does not reach an empty frame.
- 02On a phone the sections stack in reading order, the menu becomes one button and the list of regions comes before the map.
- 03Checked on a laptop and a phone, 1440 and 390 pixels wide, with no sideways scrolling. One main heading, headings in order, and a written description on every photo for screen readers.
- 04The movement switches off for visitors whose device is set to reduce motion.
The 2025 results, and the scholars on a phone. On a phone, you swipe sideways to see the next scholar.
The result
Partners see the reach and the founder’s Giving Pledge first, then each programme with its result, then where the work happens and who it has helped. Students find scholarships in the menu and again beside the scholars. Each visitor ends at a tile made for them.
One homepage of 11 sections.
The same approach would suit
- Foundations and trusts
- NGOs and charities
- Company CSR programmes
- Scholarship funds
- Health and water programmes
- Churches and faith organisations
- Schools and universities
Planning a website for your foundation?
Send what your organisation does, who your website has to serve and when it has to be live. I take a small number of websites each month, and you’ll hear back within two business days.