"Your desk in East London, ready at 8am." Beside it sits the week at Northline. Doors open at 08:00 and close at 20:00.
Northline Works
A one-page website for a coworking space in East London, with its rates and room sizes on the page and a 20-minute tour booked from the same screen.
Northline Works rents desks, studios and meeting rooms in East London. The website had to show the price before it asks for a visit.
The challenge
A freelancer tired of the kitchen table wants to know what a day at a desk costs and when the doors open. A team lead needs a room for eight on Thursday.
- 01Coworking sites tend to sell a lifestyle and hide the numbers.
- 02If they have to call to find out a price or the size of a room, both of them leave.
- 03The page had to answer them first, and still show what a day there feels like.
What does a desk cost?
Answered byEach membership card carries its rate, from the £35 day pass to the team studio at £1,450 a month.
Is there a room for eight on Thursday?
Answered byEach meeting room shows its capacity beside the hourly rate. The Project Room takes up to 8 people at £55 an hour.
Can I see it before I sign up?
Answered byThe tour form asks what space you need, your team size and anything Northline should know. A tour takes about 20 minutes.
The strategy
The page was planned in grey first, section by section, with the real words and rates in place before a colour or a photograph was chosen.
- 01The Open Lounge, Dedicated Desk and Private Studio come first, then the memberships, then the meeting rooms as a separate offer.
- 02The phone layout was drawn alongside the desktop.
- 03The finished design follows the grey plan section for section.
The finished page, in the order someone choosing a desk reads it: the hours, the ways in, the prices, the rooms, the members and the tour.
Scroll to move through the page
Open Lounge, Dedicated Desk and Private Studio each get a sentence of their own.
The cards list Day Pass at £35, Flex 10 at £240, Resident at £420 and Team Studio from £1,450 a month.
The Focus Room takes 4 people, the Project Room 8 and the Boardroom 14, each priced by the hour.
"Four of our members on what that is like." Each note is signed with a name and a plan.
Member breakfast, open office hours and end-of-month drinks are included in every membership and always optional.
"Open desks, quieter corners and meeting rooms, all in the same building."
The tour form sits beside the opening hours and the email address.
Art direction
Forest green and a bright yellow give the page its identity, with pale mist grounds between the practical sections.
ForestGreenYellowMistStone
TypeThe page is set in Manrope throughout.
The rates and the times of the week use its tabular figures.
ColourYellow marks what to act on.
It fills the Book a tour button, the 08:00 opening time and the Flex 10 card. The rest of the page stays green, mist and white.
PhotographyPhotographs of the space sit between the prices.
The lift sits beside the ways in, a meeting room beside its rates, and the gallery comes just before the tour form.
ProofA member's quote fills a yellow panel.
Below it sit three member notes, each signed with a name, a job and a plan.
Brand identity
The identity carries from the website into the building and the city: the rates under the arch, the yellow line on the floor, the member card and a poster on the platform.
Copywriting
The copy is written for freelancers, hybrid workers and small teams who have had enough of working from home.
The kitchen table gets old and café Wi-Fi drops mid-call.
Under the headlineThe first sentence on the page, under "Your desk in East London, ready at 8am." The Book a tour and See memberships buttons follow it.
Only pay for the days you will use.
Over the membershipsThe heading above the Day Pass, Flex 10, Resident and Team Studio cards.
Say hello, or keep your headphones on.
Over the members' notesThe heading of the members' section, followed by a quote from Maya R. and three member notes.
Build and testing
- 01Built in Elementor, so the team can change rates and events without calling a developer.
- 02On a phone, each room's capacity stays beside its rate.
- 03Tested on a phone, a tablet, a laptop and a 27-inch screen before launch.
The memberships on a laptop and a phone.
The result
A freelancer sees the price of a desk and a meeting room before reaching the members' notes, and books a 20-minute tour without a sales call.
The one-page launch covers eight sections. The other two were added to the quote.
The same website would suit
- Coworking spaces
- Photo and podcast studios
- Event venues
- Gyms
- Yoga and dance studios
- Rehearsal rooms
- Kitchens for hire
- Sports clubs
Planning a website like this one?
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