"You host. We run the day." The promise, set over an evening under a flower arch.
NAVA Events
A one-page website for an event planner. It shows couples, families and companies what NAVA takes off their hands, and asks for the date and guest numbers before the first call.
NAVA plans and decorates weddings, family celebrations and company evenings. The website had to show the planning as clearly as the flowers.
The challenge
By the time someone contacts an event planner, they are already juggling five suppliers, deposits due on different dates and a seating plan that changes every week.
- 01Event websites tend to show finished tables. A photo of a table cannot tell a bride who will chase the florist when she runs late.
- 02Before they enquire, clients want to know what NAVA takes care of, whether it has run an evening like theirs, and whether their date is free.
- 03The page answers those questions in the order clients ask them.
Will someone deal with my suppliers?
Answered byWhat NAVA takes on, each in a sentence: the suppliers, the setup and styling, the run sheet, the venue and layout, the family and the day itself.
Have they planned an event like mine?
Answered byThree past evenings, each with a list of what was handled behind the scenes.
Are they free on my date?
Answered byA form that asks for the event, the date, the venue and the guest numbers, which is what NAVA needs to check a date.
The strategy
The page was planned in grey first, section by section, with the real words in place before a colour or a photograph was chosen.
- 01Each section answers a question a client asks, and its heading gives the answer.
- 02The phone layout was drawn alongside the desktop, so nothing was squeezed in afterwards.
- 03The design follows the plan section for section. Scroll, and the two move together.
The finished page, in the order a client makes up their mind.
Scroll to move through the page
The questions a client lies awake with: who tells the florist, who checks the sound, who answers the family.
Suppliers, setup, the run sheet, the venue, the family and the day itself.
Weddings and send-offs, private celebrations, and brand and company events.
Three real evenings, with what was handled at each.
Reviews from the people NAVA planned for, placed just before the process.
"From your first message to the last supplier leaving", in five steps.
"What if we do not have a big budget?" "Can we hire you for the decor only?" Answered on the page.
The event, the date, the venue and the guest numbers, without leaving the page.
Art direction
Night, wine and clay on blush and linen, the colours of a table by candlelight, run through every section.
NightWineClayBlushLinen
TypeHeadings in capitals, with one word in italic.
PP Editorial New for the headings, in capitals with a single word in italic, like a printed invitation. General Sans for the services, the run sheet and the form.
GroundsDark sections for the work, light ones for the stories.
A faded pattern sits behind the services on the dark ground, and the stories sit on blush.
PhotographyReal evenings, at candle height.
Each evening sits beside a list of what NAVA handled that night.
PaceA pause before the details.
A full-width photograph and a single line, "Be a guest at your own party", sit between the evenings and the process.
Brand identity
The identity carries from the website into the evening itself: the posters, the cards, the gift box and the menu at each place.
Copywriting
The copy speaks to the person organising the event, about the worries they already have.
We know what keeps you up at night
Third section headingFollowed by "and it is rarely the flowers."
Who checks the sound before the first guest walks in?
Third section, the second questionAround it: who tells the florist, who answers your mother's questions, who is still there at midnight.
A run sheet with real times
Fourth section, the third serviceThe strip below it runs the times: florist 14:00, doors 18:00, guests seated 18:40, pack-down 00:15.
Build and testing
- 01Built in Elementor, so NAVA can change a photograph or a line of copy without calling a developer.
- 02On a phone the sections stack in reading order, and the run sheet stays legible at 390 pixels wide.
- 03Tested on a phone, a tablet, a laptop and a 27-inch screen before launch.
The same section on a laptop and a phone. On both, each photograph keeps its story beside it.
The result
Clients see the evenings first, then what NAVA handles, then the proof, and they send the date, the venue and the guest numbers in a single form.
A one-page website of 15 sections. The one-page launch covers eight, and the other seven were added to the quote.
The same website would suit
- Event planners
- Hotels and venues
- Caterers and private chefs
- Florists and stylists
- Photographers and filmmakers
- Bands and DJs
- Rental companies
- Retreat and tour organisers
Planning a website like this one?
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